AI adoption is accelerating; while 88% of organizations have introduced AI, only 31%1 are scaling it effectively.

The issue isn’t access to intelligent tools. It’s context. AI used inside organizations today often operates in isolation, living in a different tab, or even a different app altogether. Users are left to fill in the gaps: re-explaining their work, switching between tools, and reconstructing the full picture before AI can provide value. This creates friction, slows adoption, and limits ROI.

The Context Opportunity: Unlocking Agentic Productivity at Scale

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