The Futurum Group embarked on a series of interviews with organizations to better understand their decision-making and rationale for transitioning from Azure to Google Cloud. From the interviews, we uncovered the top drivers for making the switch to Google Cloud from Azure linked directly to gaining and ensuring advantages such as superior security capabilities, uninterrupted reliability, and improved cost optimization.

Through our interviews with the Google Cloud customers, we identified and established that Google Cloud outperformed Azure across five key selection criteria for cloud services: security, reliability, scalability, cost savings, and cloud tools. In summary, these key customers demonstrated why they selected Google Cloud due to the platform’s ability to excel in meeting the main selection criteria. As a result, we produced recommendations for key cloud decision-makers such as CxOs and IT decision-makers (ITDMs) in guiding their evaluation of cloud services.

Why organizations are choosing Google Cloud

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