This report provides executive leaders with key insights to shape their organization’s AI strategy for 2025 and beyond. Within each trend, you will find recommended technical resources that you can share with your teams for deeper understanding.

The five strategic trends in this report were identified based on data insights from an analysis of several notable sources, including: The ROI of Gen AI, a research study by Google Cloud and National Research Group based on our survey of 2,500 global enterprise decision makers; the fastest-growing AI topics in Google Trends around the globe; third-party research and insights; and Google AI thought leaders’ insights on current events. We used NotebookLM, one of TIME Magazine’s Best Inventions of 2024, to collate these sources and identify the top five trends that will reshape business in 2025.

The AI trends shaping business in 2025

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