As the AI hype settles, the conversation has shifted to value. Leaders are no longer asking if they should use AI, but how they can scale proven use cases and build sophisticated AI agents for business value. Our latest research confirms this fundamental change in business mindset.

We have seen AI evolve from predictive to generative. Now, we’re in the agentic era, where AI agents can independently execute tasks and make decisions— under human guidance and guardrails. At Google, we think of AI agents as systems that combine the intelligence of advanced AI models with access to tools, so they can take actions on your behalf and under your control. And while this technology is already helping people get more done, many companies are still in the early phases of agentic maturity.

Measuring the impact of AI and AI agents

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