A lot has happened in the world—particularly in the creative realm—since we published our first Creative Trends report in 2018. Over the past seven years, we’ve had the privilege of exploring the creative landscape to identify what emerges as an enduring trend versus just a passing fad.

While we’ve always been rewarded with surprises and breakthroughs, this year might be the most exciting yet. Because this is the year that using AI to push the boundaries of creativity has cemented itself as a scaling trend.

Read the Creative Trends 2025 report.

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