The automobile industry has traditionally designed cars across separate teams, using different tools for design, testing and manufacturing. This has been suitable for decades. However, the automotive landscape has changed dramatically during the last few years. Today, automakers are facing intensified competition from more technology-driven market players, rapidly changing consumer demands requiring more personalized and sustainable products and increased regulatory requirements. New engineering processes will be required to deal with the design challenges of this increasingly complex environment to enable teams to deliver designs that work perfectly together with a faster, more cost effective and efficient pace of innovation. Without the ability to embrace this complexity, carmakers will struggle to develop the next generation of innovative, secure, affordable vehicles efficiently, jeopardizing their position in the automotive landscape.

Accelerate innovation to unleash the next generation of vehicles

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