More than 80% of marketers agree: influencers are an essential part of their overall social media strategy, according to a Q3 2023 Sprout Pulse Survey. Yet, the same survey found almost half of marketers struggle to measure the effectiveness of their influencer campaigns. Many don’t know which benchmarks they should be hitting to remain competitive with other industry players. Another third face resource constraints—stemming from plateaued or shrinking budgets— that keep their best influencer marketing ideas grounded. 

The 2024 Influencer Marketing Benchmarks Report